![]() Mize told In The Know the situation was “truly unintentional marketing.” She revealed that she had been working with Buffbunny, and because of the allegedly stolen packages, she was two weeks behind on posts for them. Especially for influencers on platforms like Instagram and TikTok, which do not have creator payment systems that users can monetize. ![]() This is how influencers make their money - by working with brands to advertise or promote products or services to their tens of thousands of followers. To make this clear, influencers use the hashtag #ad to disclose that they are getting compensated for their post. Since 2017, the Federal Trade Commission has mandated that social media influencers make it clear if their posts are ads or in collaboration with whatever brand they’re promoting to protect followers and consumers. In the third video, Mize started to include the names of specific Buffbunny items in the captions and a unique discount code “DEZ” - but she did not include the hashtag #ad. Mize ran with the success of the video and posted an additional 12 videos about the #BuffbunnyBandit. “Do we need a full story time on this?” Mize asked in the caption.īuffbunny, a women-owned fitness apparel company, was hashtagged on the video, and the brand’s founder, Heidi Somers, commented, “CAUGHT PURPLE HANDED.” To view this content, you'll need to update your privacy settings.
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